Next week, the Comstor team will be hosting some of our top reseller partners at our annual EDGE Conference at the Park Hyatt Beaver Creek Resort in Colorado. We value this time with our customers, and we are dedicated to their success. That is why our annual event is so important. We’ve lined up a powerhouse of presenters with the goal of giving our partners the tools needed to drive Cisco business profitably.
Besides the great views and amenities, we’ll be focused on the following areas:
Changing the Conversation about IT
The way we talk about IT is changing. We simply can’t discuss IT in technical terms any longer, because buyers want to know the impact to their bottom line. Instead, we are shifting the conversation to discuss business outcomes and translating IT into a conversation we can have within the C-Suite and Boardroom.
Readers of EDGE360 have likely read many of David McNicholas’ thoughts on this topic but if you’ve missed them, my favorites include:
David will be presenting at the EDGE Conference along with Cisco executives and sharing best practices for changing the conversation with your customers.
Identifying the Top 5 Financial Impact Zones
Executive Relevance Selling (ERS) is our unique approach to sales and the basis for understanding what the customer needs and how we can make an impact. Ed Winkelmann is passionate about this program and will be building on this concept to share the top five financial impact zones that enable us to help our customers with their key financial strategies.
Before you attend this session, here is some background on the topic: Understanding the Why Behind Business Decisions.
Maximizing the Market Value of Your Business
To round out the sessions at the EDGE Conference, we’ve asked James Vandervelden, Managing Partner at Pleasant Bay Capital Partners, to provide a financial investment perspective on growing your business. Specifically, James will discuss how the move to managed services can double – and even triple – your market valuation.
Moving from VAR to Managed Services Provider is Necessary for Growth and Value is a good read to prepare you for this session.
These articles are great advanced reading for next week’s conference. We have an action-packed agenda, and we hope it will be enlightening and useful to all solution providers looking to grow your Cisco practices. Stay tuned to the EDGE360 site for more intel and real-time content from the event.
To learn more about the event click here to view the conference schedule.