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It’s that time of year again with March Madness kicking off. It’s not just for college basketball or the start of baseball season, but rather the unofficial kickoff of Spring conferences for the VAR community. While the lion’s share of the hype focuses on the first two items on our list, the conference season schedule scores big with those seeking to capitalize on the latest technology solutions in the IT channel.

Next week alone, SYNNEX, Comstor and Cisco offer three opportunities for sales and marketing leaders to get in on the action.

SYNNEX Varnex Spring Conference: March 24-27, Greenville, SC
The Varnex Spring Conference is an opportunity to collaborate with more than 200 of SYNNEX’s top VARs.  Vendors and distributors have ample opportunity to network with IT resellers who want to know how vendor products and solutions can drive their businesses.

Varnex is a peer-to-peer community of SYNNEX resellers, united in a spirit of collaboration to drive growth and achieve success in the channel. By connecting with fellow members, sharing ideas and strategies, and partnering to support each other, Varnex members gain a level of strength and collective expertise that would take years to develop through investment alone.

Opportunities include:

  • A balanced agenda for member sessions that will include instructor-led workshops along with member-led interactive roundtables
  • More members on stage during General Session
  • A two-day Vendor Pavilion with solutions from more than 70 vendors
  • Additional ways to network with Varnex peers

SYNNEX Red, White and You Conference: March 26-28, Greenville, SC
For over a decade, the Red, White and You Conference has been bringing together top federal, state, and local, education, and health care solution-provider partners. SYNNEX’s premier public-sector focused event, the Red, White & You Conference, promises to be bigger and better than ever in 2019 and will give insight into the big trends in public sector.

The impressive lineup of keynote presenters includes John Brookbank, Vice President, Cisco Americas Distribution; Eddie Franklin, SYNNEX Vice President of Sales, Public Sector and Vertical Markets; and Trey Gowdy, US Representative for South Carolina’s 4th Congressional District from 2011 to 2019. This will be a home game for Gowdy, who was born in Greenville and raised in neighboring Spartanburg.

Cisco Marketing Velocity: March 27-29, New Orleans, LA
Cisco gathers marketing leaders from the Americas for this annual event, this year convening in New Orleans. In an era in which the modern marketer must be agile, confident, and creative, Cisco strives to be a strategic asset to help propel success and accelerate digital marketing expertise.

During this two-day event, attendees will have an opportunity to:
— Gain valuable marketing insights and learn about emerging trends from thought leaders and industry experts
— Participate in workshops, interact with Cisco executives and engage with Cisco and third-party experts in the Velocity marketplace
— Learn from Cisco executives as they discuss strategies and priorities, the role of marketing and sales, and Cisco’s commitment to partner marketing

Not able to attend these events? Stayed tuned to EDGE360 for event play-by-plays and recaps of highlights.