Cisco-AWS Partnership Offers Strengthened Security and Policy for Cloud

The Cisco Application Centric Infrastructure and AWS partnership offers users advanced security, policy, and analytics.

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social media marketing

Social Media Marketing – Why Does it Matter for VARs?

The term marketing has evolved drastically over the years. Just five years ago marketing roles were often based in sales more than actual marketing. Today, organizations employ teams of marketers with various specialties such as graphic design, analytics, events promotion/logistics. If organizations have the ability and means,…

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IoT

The Time for the Internet of Things is Now

The Internet of Things (IoT) is constantly evolving technology that affects almost everything in today’s world, from cities to connected devices. IoT links smart objects to the internet, which enables an exchange of data in a secure venue. According to Cisco, there…

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Cisco Live

Cisco Live: Tech, Networking & Exploration

Cisco Live, Cisco’s annual customer and partner conference, recently concluded after five days of education and technology showcases, along with Cisco leadership sharing insights on emerging technologies and thought leadership. Cisco Live is attended by thousands, with attendees visiting over 300 exhibitors in…

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Managed Services

Creating a Managed Services Practice: Cobbling a Practice Together Can Create Problems

The skills, efforts, money and other resources it takes to build a successful Managed Services Practice from the ground up can be overwhelming. Everyone underestimates the resources it will actually take to build or buy one, because the focus needed from both…

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IoT

IoT Will Connect Over 50 Billion Devices by 2020

The Internet of Things, or IoT, links smart objects to the internet, enabling an exchange of data that has never been available before, all in a secure way. Cisco estimates that IoT will be comprised of over 50 billion devices connected to…

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FITARA

USDA CIO: Tips For VARS To Support FITARA Efforts

The Federal IT Acquisition Reform Act, or FITARA, was instated in 2014, marking one of the first major overhauls in federal IT in two decades, and giving federal agency CIOs control over their IT investments. In an effort to modernize outdated systems,…

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Cisco Collaboration

Evolution: Expand Your Cisco Collaboration Practice Anytime, Anywhere

As a value added reseller (VAR) you know first-hand that finding the time and budget for training, meetings, and collaboration can be difficult. Comstor now offers a new enablement program,  Evolution, designed specifically to help VARs expand their Cisco enterprise networking practice…

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Creating a Managed Services Practice: Build, Buy, Cobble or Partner?

Predictions have the Managed Services market reaching $258 billion by 2022. Value-added resellers (VARs) that offer Managed Services create recurring revenue models with higher gross profit margins. Multiyear contracts stabilize revenue and increase the valuation of a Managed Services business. It’s a…

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customer relationships

The Power and Unintended Consequences of Relationship Selling

We all want to create strong and lasting relationships with our customers. Not only do they give you access to the right people and information you can use to become a better business partner, but also – frankly – it’s hard to…

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