How VARs can Re-Evaluate Business Models and Uncover New Opportunities in 2021
With 2020 in the rear-view mirror, many are excited to start fresh with a new year. Yet, it’s likely that VARs won’t see immediate relief in the new year. In...
Cisco Public Sector Partner Leader Expects a Strong Close to the Federal Fiscal Year
Typically, during the federal buying season, Cisco partners are heads down selling solutions and processing orders. Whether you consider it “buying season” or “busy season” is based on which side...
3 Ways the VAR Community Can Tap into Historic Federal Buying Season Opportunities
Federal buying season is here and it’s unlike any other, presenting great opportunities for the value-added reseller (VAR) community. The fiscal year is coming to a close at the end...
Take Control of Your Cisco Journey with the EDGE Focus Tool
The complexity and breadth of the Cisco marketplace can be challenging for Cisco partners, but SYNNEX Comstor is uniquely positioned to help partners maximize the success and profitability of their...
Don’t Risk Losing Customers: Embracing Cisco’s Approach to Customer Experience Across the Channel
Customer experience has been a long-time discussion in most industries – especially in hospitality and retail – but have IT resellers and channel distributers really embraced the approach? By 2020...
Competing with DVARs Takes Specialization, Continuing Education and Adding Value Online
To compete against Distributor Value-Added Resellers (DVARs), smaller Value-Added Resellers (VARs) should specialize and become an expert in a specific technology area. Whether you are competing against a big regional...
IoT, Cloud, and Customer Experience: 3 Takeaways from Recent VAR Events
Three major events for the VAR community just concluded showcasing new technologies, marketing tactics, and sales opportunities. All three events featured influential speakers, along with breakout sessions to help VARs...
The March Madness of VAR Events is Here – Are you Ready?
It’s that time of year again with March Madness kicking off. It’s not just for college basketball or the start of baseball season, but rather the unofficial kickoff of Spring...
SMB Predictions for 2019: VARs Must Sell to Business, Find a Focus Area to Succeed
Heading into the New Year, the EDGE360 editorial team is checking in with our regular contributors to get their insight into what is of import for 2019 for the value-added...
A Look Back at 2018: SMB Resellers Focus on Managed Services and Hybrid Cloud for Recurring Revenue
As a part of our series on 2018 Year in Review, the EDGE360 editorial team is reaching out to our regular contributors to get their thoughts on the year. In...
Cisco Partner Summit 2018: We Are All In and Leading Together
Welcome to Las Vegas…land of hopes and dreams…bells and whistles…sure things and bad beats. A place where playing games is serious business…and where the poker face across the table conceals...
VIDEO: Building a Strong Partner Ecosystem in an Environment of Consolidation
The technology vendor landscape continues to grow, and as it does, there is an evolving shift in how vendors partner, consolidate, and merge. Consolidation in the channel, including the acquisition...