modern marketer

The Modern Marketer in a Digital World Builds Connection with Customers

Today’s modern marketers are faced with an ever-changing landscape, in which technology has made a significant impact on how channel marketers connect with manufacturers, VARs, partners, and customers. Not only do marketers have to navigate the ecosystem of the channel, but now – with the emergence…

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VAR

The March Madness of VAR Events is Here – Are you Ready?

It’s that time of year again with March Madness kicking off. It’s not just for college basketball or the start of baseball season, but rather the unofficial kickoff of Spring conferences for the VAR community. While the lion’s share of the hype…

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Cisco Marketing Velocity Day 2: Data and Storytelling are Essential in H2H Marketing

Reflecting on Day 1 and now Day 2Day 2 of the Cisco Marketing Velocity (#mktgvelocity) conference, there was so much quality information provided, it was almost overwhelming. This feeling of overwhelming is not much different that what all marketers are feeling today.…

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Cisco Velocity: Now I’m a Digital Believer!

I am thrilled to be at 10th Annual Cisco Marketing Velocity, where – in less than two days – they have turned me into a true digital marketing believer! Yesterday was jam packed and began with 30-Minute Ecosystem Exchanges, in which Cisco…

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Cisco Marketing Velocity 2015 is Just Around the Corner

Cisco Marketing Velocity 2015 is Just Around the Corner

Cisco Marketing Velocity 2015 will be here before you know it. We will kick things off this year on April 27 in Montreal, in conjunction with Cisco Partner Summit 2015. This is the first year we will be holding Marketing Velocity and Partner…

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