At this year’s Cisco Partner Summit, it was announced that SYNNEX Comstor has been named the Cisco Distributor of the Year for both the Americas and globally. These prestigious awards acknowledge the outstanding work of all of our partners who have generated exceptional results in the past year.
Oliver Tuszik, SVP of Cisco’s Global Partner Organization recently noted that each of the awardees were selected for “their innovation and the ways in which they are growing their business while delivering business outcomes for their customers.”
Designed to recognize superior business practices and reward best-in class methodologies, the awards signify SYNNEX Comstor’s achievements, including its foundational approach to customer experience.
“This win is truly a team effort,” reflected Molly Sherwood, Sr. Director, Marketing, SYNNEX Westcon-Comstor. “Because we as an organization have cultivated a work environment that champions customer needs first and foremost, we are able to succeed as a team in being recognized as a top-notch distributor.”
SYNNEX Comstor’s unique EDGE platform contributed greatly to these award wins, offering a robust suite of end-to-end practice-building programs with built-in SYNNEX Comstor expertise and a focus on partner enablement in sales, marketing, training, distribution, professional services, and finance. The EDGE program has proven successful, anchored by the core elements of the relationship lifecycle: Engage, Develop, Grow, and Extend.
This program is award-winning in its own right, having won the 2020 Cisco Marketing Velocity North American Disti Innovator Award earlier this year, pointing directly to the program’s continued traction among Cisco partners. “SYNNEX Comstor achieved amazing results this year in terms of recruiting new partners to Cisco, driving substantial sales growth in the small and medium business space, and using data to uncover very focused enablement offerings for our reseller partners,” stated Sherwood following the award announcement for the EDGE program.
As a distributor that prides itself in helping its customers build their Cisco practice in an effective and profitable way, the EDGE program continues to evolve to address new customer needs and expectations. This is demonstrated directly through expansions and updates to EDGE features that customers have found to be pivotal to their Cisco practice, like the EDGE Focus Tool and the SYNNEX Comstor Enablement Portal.
By innovating from the perspective of its partners, SYNNEX Comstor has been able to position itself as a dependable and crucial element of Cisco partners around the world working towards building a profitable business.