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The editors at EDGE360 understand that the people behind the scenes play a major role in helping VARs and partners build, grow, and extend their Cisco business lines. This is why we’ve created this series –to look beyond the technology – to focus on the experts that guide Cisco partners along the way for a successful journey.

As a value-added distributor, the Comstor team doesn’t just enable the sale of Cisco technology, rather they guide Cisco partners and offer them access to training, certifications, and tools to help them sell and create profitable business lines.

One of these areas is marketing. In this article, we feature Nikki Wolf, Marketing Specialist for Comstor, who cultivated her career in marketing over the past 10 years after discovering her love for it. She currently runs the Comstor Managed Marketing programs, which gives Cisco partners access to a variety of marketing agencies to provide marketing services that will drive leads and engagement. Learn more about Nikki here:

How did you get started in this field and what excites you most about what you do?

I was working on a production floor at a manufacturing company when a senior manager suggested I apply for a newly opened marketing position. Although at the time I did not have the experience nor the education, they gave me a chance and I grew to love the field of marketing. Since then, I have earned my Master’s in PR and Marketing at the University of Denver and have held several marketing roles in a wide variety of industries over the course of 10+ years. Learning new industries and how to market to new audiences excites me. There is never a dull moment in the world of marketing.

Tell us about your role at Comstor and how you help partners?

At Comstor, I run our Managed Marketing Program. This program provides our partners with marketing support through Cisco-selected agencies for lead generation and to help them grow their businesses. I also manage all of Comstor’s social media channels in an effort to provide thought leadership, event/training information, and increase our brand awareness. In addition, I manage the Cisco Co-op Services Funds daily and occasionally I support events, including logistics, promotion of programs (including my own), and overall professional presence.

What advice do you have for partners that are looking to get started with Cisco today?

Getting started with Cisco is easier than you think. We know there is a lot to Cisco, but Comstor has developed a Quick Start solution to easily get you up and running.

Tell us something about yourself that we would not get from looking at your LinkedIn profile or bio.

Marketing and learning are my passions. I enjoy networking and interacting with our partners and being able to offer them a program that supports their marketing strategy is key to my relationships with them.