Meet the People Behind a Value-Added Distributor That Embraces Customer Experience Previous item Find Your Edge at Cisco... Next item Advice from Cisco on...

In the IT Channel, it is often a struggle for distributors to differentiate themselves. Yet, some organizations have put an emphasis behind the “value-added” aspect of a relationship. For these distributors, the differentiation is really in the services, offerings, and customer experience provided. That is why the EDGE360 team is going beyond the technology and products, to highlight the people who interact with partners every day.

As part of this Meet the People series, our editorial team has been interviewing the Comstor team to get a behind-the-scenes look at the people who are incredibly important to helping IT resellers create profitable business lines.

 Today, we are featuring Anthony Rosati, Product Business Manager – Cisco Data Center. With 20 years sales and management experience, Anthony is passionate about helping partners achieve their sales goals and build their Cisco Data Center practices. He regularly works with partners and meets them where they are in the process – from onboarding them into the Cisco partner system to identifying certifications, helping partners access training, and much more. Learn more about Anthony below:

How did you get started in this field and what excites you most about what you do?

I’ve worked in the IT Distribution business in the past in a sales management role and came over from the Comstor Federal team where I was an Account Manager.  I’ve always had an interest in being focused on one product line or business unit and when the opportunity to focus on the Cisco Data Center offerings presented itself, I knew it was something I wanted to pursue. 

What excites me most is helping partners increase their Cisco business. These partners will always come to Comstor because of the world-class service we offer and the tools we provide.  Data center is the backbone of all Cisco product lines and their continued push and upward growth trend the past few years makes it an exciting time to be part of it.

Tell us about your role at Comstor and how you help partners?

My role is multi-faceted.  It can be helping a partner from the ground up start their Cisco path through the awesome EDGE program, by guiding them through all the initial steps.  Starting with the registration process and onto helping them map out a plan for where they want to focus their business —  networking, Meraki, security, collaboration, and data center.  Once on their way, with the help of their Account Manager and engineering teams, we provide the tools and knowledge they need to sell Cisco successfully.

What advice do you have for partners that are looking to get started with Cisco today?

Take advantage of all the tools and people at Comstor as much as possible, particularly within the Business Development Team. Your AM will provide excellent service via quoting and getting you technical support if needed. Our team will help with everything else along the EDGE program path, from helping you attain sales/technical certifications, marketing support and the incredible EDGE focus tool that will show you where everyone in your organization stands as you progress through your Cisco journey. 

I would also advise partners to engage the field teams at Comstor and Cisco. They are the boots on the ground locally for you and can potentially help you find opportunities.

Tell us something about yourself that we would not get from looking at your LinkedIn profile or bio.

I have over 20 years’ experience in different fields, which has helped me become a well-rounded professional who loves helping customers.  Hopefully, I can help you become a successful Cisco partner!

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