Three major events for the VAR community just concluded showcasing new technologies, marketing tactics, and sales opportunities. All three events featured influential speakers, along with breakout sessions to help VARs grow their business. Each event had one trend in common – customer experience. VARs who are looking to grow their business must not only focus on the technologies driving companies, but the experience they offer their customers to be successful. In today’s world of digital selling and instant gratification, customer experience is key for a successful practice.
Read on to see the highlights of each event.
SYNNEX Varnex Spring Conference
The SYNNEX Spring Conference took place March 24-27 in Greenville, SC. More than 200 SYNNEX VARs gathered together to network and discover new technologies and solutions. Speakers included John Brookbank, Vice President of Cisco Americas Distribution, Stephen Miller of ThinkShield Security at Lenovo North America, and Sandi Stambaugh, VP of Product Management at SYNNEX. VARs learned about customer experience, IoT, and cloud networks from leading companies.
John Brookbank, VP Americas Distribution at Cisco, opened the second day of Spring Varnex 2019 in Greenville describing “daunting” changes in IT and customer expectations. “If we work together and build on each other’s strengths, nothing is impossible,” he said. pic.twitter.com/IUlxuBJXtG— Varnex (@Varnex) March 26, 2019
Stephen Miller of ThinkShield Security at Lenovo North America described the vast vulnerabilities of connected IoT devices. “There’s money to be made in security, folks,” Stephen told the Varnex conference. “It’s a growing industry. Be the Chief Moneymaking Officer for yourself.” pic.twitter.com/HnftohSrAf— Varnex (@Varnex) March 25, 2019
Sandi Stambaugh, SYNNEX VP Product Management, and Gary Palenbaum, EVP Product Management, discussed opportunities around VISUALSolv business at Varnex. “Demand for customer experience is driving the need for comprehensive, connected solutions,” Sandi said. pic.twitter.com/V1SOQiB8jY— Varnex (@Varnex) March 25, 2019
Technology used to be the biggest disrupter… Now it’s the customer. #mktgvelocity pic.twitter.com/07Seayy9aW— Molly Sherwood (@msherw00d) March 28, 2019
SYNNEX Red, White and You Conference
Red, White and You brings together federal, state, and local healthcare and education provider partners. Held from March 26-28, this SYNNEX conference offered insights into public sector trends and spending. Speakers included John Brookbank, Vice President of Cisco Americas Distribution, Eddie Franklin, SYNNEX Vice President of Sales, Public Sector and Vertical Markets, and Trey Gowdy, US Representative for South Carolina’s 4th Congressional District from 2011 to 2019. Sessions focused on the array of tools available to VARs, emerging technologies, and the importance of customer experience.
“It’s all about the customer experience lifestyle,” John Brookbank of Cisco told resellers on Thursday at SYNNEX RW&Y. “Cisco is about always looking forward and capturing those customer transitions to lead in the market, and helping you grow and scale your business.” #SNXrwy19 pic.twitter.com/Axt7SkLZ00— SYNNEX Corporation (@SYNNEX) March 28, 2019
At SYNNEX’ RW&Y conference Thursday, former U.S. Rep. Trey Gowdy said technology should be used in ways that bring us together. “Technology is amazing. It’s neutral. What we do with it is up to us.” #SNXrwy19 #SYNNEX #GOVSolv pic.twitter.com/LIhq5lE9qf— SYNNEX Corporation (@SYNNEX) March 28, 2019
Eddie Franklin, VP Sales, Public Sector & Vertical Markets at Synnex providing updates on the changes since the Synnex-Westcon purchase & the merging of resources at #snxRWY19#EddieFranklin #VPsales #PublicSector #VerticalMarkets #updayes #changes #SynnexWestcon #Westcon #merge pic.twitter.com/q2sjFMlvuv— Point Rock Solutions (@PointRockSol) March 28, 2019
Cisco Marketing Velocity
Marketing Velocity, an event focused on the changing world of marketing, was held in New Orleans from March 27-29. The two-day event focused on how marketers must adapt to meet customer demand and how Cisco can be a strategic asset in this process. Private workshops, sessions on digital marketing, and sales and marketing tools were showcased to help VARs on their selling journey.
What does Marketing do? #cisco #MKTGvelocity pic.twitter.com/JVuUZLqGQd— Heather Jones (@hejones) March 27, 2019
RT @theopus Jeff Mesnik #MKTGVelocity @Cisco Velocity Summit @channelmarkj! “Excited to hear about their marketing tips! Look out for my interviews with @boon8888 @hopfinger8 @kelsen and many more #channelmarketing” @Erik_Frantzen @nurturemktng pic.twitter.com/s4WcbEh6Cb— Erik Frantzen (@Erik_Frantzen) March 27, 2019
.@JohnBMoses emphasizing the importance of sales and marketing alignment @CiscoPartners #Mktgvelocity pic.twitter.com/0ukryem4Do— Karine Elsen (@kelsen) March 28, 2019
Stay tuned on EDGE360 for coverage of more upcoming VAR events.