The prospect of starting a marketing campaign from scratch, or even revamping or reviving an existing one, can be extremely daunting for VARs and SMBs with limited resources, funds, and time. When you’re working on maintaining customer relationships and delivering quality products, marketing can sometimes fall by the wayside, especially when there is little to no foundation on which to build a campaign. But without an effective marketing strategy in place, SMB partners in the IT channel could be missing out on valuable leads and opportunities to forge new relationships with potential customers. This is where a tool like DEMANDSolv comes in.
DEMANDSolv is a tool offered for free to all SYNNEX partners that takes on the heavy lifting of crafting and disseminating a marketing campaign. Over the course of 20 weeks, VARs are introduced to new information about marketing strategy as well as fresh content that’s ready to share with their target audiences. Not only does DEMANDSolv help stimulate the sales pipeline for SYNNEX partners with a refreshed marketing plan, it helps build a foundational understanding and best practices around marketing strategies that work.
“It really operates as a one-stop shop for partners to expand their reach and help them grow their businesses,” explained Nikki Wolf, a Comstor Marketing Specialist. “It’s low-maintenance, automated, and highly customizable.” Wolf also explained that by making the marketing process for VARs and SMBs more streamlined and approachable, their partners can stay focused on delivering top-notch customer service to their users.
SYNNEX partners can register for their customized demo here and have their tailored DEMANDSolv portal up and running in about an hour. You can also learn more about this tool by watching the video below: