2016: The Year of Directional Reckoning for Value-Added Resellers


For several years now, we have heard about “upcoming things,” such as cloud and digitization and the Internet of Things (IoT), according to David McNicholas, Director of Comstor’s U.S. Strategic Business Development, but partners didn’t know what it meant to them or how to connect their business offerings to them. 2016 was the year of reckoning for Comstor partners and value-added resellers (VARs), because there was steady transitional migration to selling to these technologies from a true business outcome point of view.

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