With an exceedingly demanding past 18 months for the IT channel, many VARs may have found that their marketing efforts took a backseat to sales and operations priorities. Content marketing, however, can be a valuable tool in helping IT resellers expand their businesses and boost their brand awareness. Understanding this dilemma, SYNNEX Comstor answered the call for its partners and created the DEMANDSolv platform to help partners jumpstart their marketing efforts in a particularly hectic time for the channel.
DEMANDSolv is a digital content marketing platform that SYNNEX Comstor provides to partners at no charge. The digital platform enables partners to share consistent, relevant, and customizable content with customers and prospects. It offers scale and reach that might not be possible for partners who don’t have a robust marketing team available.
Every week, partners receive a message highlighting new videos, white papers, case studies, infographics, thought leadership articles, lead capture forms, training materials, and more to publish to their end-users and prospects. The weekly content also includes a suggested schedule for releasing the information in a staggered timeline to avoid over-loading recipients. This new digital content is provided in an attractive, prescribed, and personalized manner to allow resellers to either customize and brand, or simply to use the “auto-post” feature to publish directly to their blog, email lists, and social media.
Dan Bergschneider, Director of Business Development for the Midwest region at Naka Technologies, a minority-owned IT services company and a Cisco partner, shared with EDGE360 how DEMANDSolv has enhanced his team’s capabilities even in the absence of a marketing department.
“We’re able to continue building brand awareness via social channels and access more information about how customers are engaging with our content through DEMANDSolv,” he explained. “Without that level of support from SYNNEX Comstor built into our operations, we would not be able to prioritize marketing efforts with such lasting effects. Our team members wear a lot of different hats, and DEMANDSolv helps foster those necessary marketing elements when our team doesn’t have the bandwidth.”
With a more automated approach to marketing available to Cisco partners, they can accelerate demand generation, and capture and close leads faster. It is yet another way that SYNNEX Comstor is working hand-in-hand to help partners grow their practice while building on the superior customer experience that they’ve come to expect.
You can learn more about how to sign up and leverage DEMANDSolv here or reach out directly to Stacey Cataldo at StaceyCa@synnex.com.