Comstor Named Cisco Americas Distributor of the Year


Comstor has announced that it has been named Cisco Americas Distributor of the Year. The prestigious award is a first for Comstor and recognizes innovative solution provider partners that have generated exceptional results in the past year. Comstor specifically was recognized for, among other achievements and innovations, four consecutive quarters of more than 60% growth.

“On behalf of the dedicated and hard-working Comstor US team, I am honored to accept this award,” said Geoff Fancher, SVP of Comstor US. “This recognition is the collective achievement of a team that believed in itself and would not be denied in its quest to succeed. I am proud to be associated with a team that embraced challenge as an opportunity to put forth its best effort.”

The award was presented to Comstor before a global audience during the Cisco Partner Summit in Montreal.

Comstor earned the award based largely on results driven by its Comstor EDGE platform, a robust suite of end-to-end practice-building programs featuring Comstor expertise and a focus on partner enablement in sales, marketing, training, distribution, professional services, and finance. The EDGE program has proven successful, anchored by the core elements of the relationship lifecycle: Engage, Develop, Grow and Extend.

The results of the program are demonstrated by the number of resellers participating and the sheer impact this program has had on their sales: Partners who participate in Comstor EDGE grow faster than the market in general.

In positioning itself as a Dynamic Value Partner, Comstor is committed to helping its customers grow their Cisco practice — profitably. Comstor created the EDGE program as a go-to-market strategy, partner education and empowerment campaign and positioning vehicle for its value-added services.

Today, the EDGE program is being implemented globally, in every theater of operations in which Comstor operates, with elements that are specific to each region.


  • Bill Maroney

    Bill Maroney is a Senior Marketing Manager for TD SYNNEX and regular contributor to EDGE360. He is a marketing and communications project leader focused on the technology distribution channel.

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