Customer experience has been a long-time discussion in most industries – especially in hospitality and retail – but have IT resellers and channel distributers really embraced the approach? By 2020, price and products will be less important...
To compete against Distributor Value-Added Resellers (DVARs), smaller Value-Added Resellers (VARs) should specialize and become an expert in a specific technology area. Whether you are competing against a big regional seller or a local VAR that...
For small-to-medium-sized businesses (SMB) in the IT reseller space, it can be difficult for value added resellers (VARs) to expand their offerings with limited resources. The Cisco Meraki program is a unique full cloud solution that offers VARs...
While technologies like AI and IoT are top of mind for many value-added resellers, customer experience should be, too. At the Comstor Executive Federal Summit, speakers from both Comstor and Cisco focused on the importance of customer experience...
Today’s modern marketers are faced with an ever-changing landscape, in which technology has made a significant impact on how channel marketers connect with manufacturers, VARs, partners, and customers. Not only do marketers have to navigate the...
Three major events for the VAR community just concluded showcasing new technologies, marketing tactics, and sales opportunities. All three events featured influential speakers, along with breakout sessions to help VARs grow their business. Each...
Entering a male-dominated field, such as engineering or IT, can be daunting for women. That is why mentoring, networking, knowledge sharing and reaching out to younger women is vitally important not only for the women in the job, but to ensure...
It’s that time of year again with March Madness kicking off. It’s not just for college basketball or the start of baseball season, but rather the unofficial kickoff of Spring conferences for the VAR community. While the lion’s share of the hype...
Today is International Women’s Day, and a good time to reflect on the importance of diversity in the IT channel. A balanced workforce is better for everyone. As the organizing body for International Women’s Day shared, “A balanced world is a...
The EDGE360 editorial team has been spending the month talking with industry experts on what IT trends to expect in 2019. From intent-based networking to cybersecurity and localization, we’ve turned to Cisco experts to get their take on trends...
Before 2018 ended, the EDGE360 editorial team asked our contributors for their take on the milestones within the Channel. As we kick off a New Year, we went back to this same team of contributors for their thoughts and predictions for 2019. Reid...
As a part of our ongoing series on EDGE360, the editorial team is tapping into our regular contributors to get their take on the technology milestones that have occurred in the channel and looking at how IT resellers can boost their business in...
