Best of the Best in 2016: Going Digital


As we continue our Best of the Best series, looking at the top reader favorites on EDGE360 in 2016, our digital environment and how it impacts how we do business – everything from a digital economy, digital networks, to digital marketing, have been on the list as popular topics this year. We can attribute most of the interest and discussion to not one, but two Cisco Partner Summits that took place this past year. Did you miss our content on the topic? Never fear. We are taking some time to revisit these top trending pieces:

Why Marketing Matters? Cisco Announces New Suite of Digital Marketing Services Called “Engage” at Partner Summit

At Cisco Partner Summit in May, Wendy Bahr cited research predicting that by 2020, 75 percent of companies will be digital. This shift is clear when looking at how customer expectations are also changing. With Cisco’s goal of ensuring that the customer experience is top-of-mind for marketers in the channel, Bahr announced a new Engage digital marketing services to better connect.

Want to learn more? Read Jay Denton’s post on the launch of Engage, here.

Cisco Partner Summit: Trusted Partnerships are Key to Tapping into Successful Shift to Digitization

During the second Cisco Partner Summit in 2016, Cisco CEO Chuck Robbins spoke about “Unlocking the Digital Economy,” saying that technology has never moved faster in history. During his presentation about digital transformation and the opportunities it is creating for Cisco partners, Robbins said that 25 percent of the global economy in 2020 will be from digitization and that those businesses, cities and countries that already understand that digital transformation is required to succeed, will be change agents.

How should VARs prepare for such a disruption? The key is trusted partnership. Learn more by reading David McNicholas’ post here.

The Road to Cisco’s Digital Ready Network Campaign: 4 Steps to Migration

Earlier in 2016, the Cisco Digital Ready Network campaign was announced, encouraging value-added resellers and partners to connect with their customers, assess customer network needs, and ensure they are ready for the digital demands of today.

Partners are in a unique position to migrate customers to a digital platform for network automation, assurance, and security.  Cisco Digital Network Architecture (Cisco DNA) is the platform that will get them there.  So, how do you get started? Reid Scrimgeour, Product Manager of Enterprise Networking and Mobility at Comstor, outlines four steps to migration including identifying end of life products, uncovering new opportunities, focus on business outcomes, and understanding the incentives.  

Learn about the four steps by reading the post here.


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