Today’s modern marketers are faced with an ever-changing landscape, in which technology has made a significant impact on how channel marketers connect with manufacturers, VARs, partners, and customers. Not only do marketers have to navigate the...
As many EDGE360 readers know, I am passionate about diversity and women in the IT Channel. I continue to find opportunities to learn and collaborate with peers on these issues, and it has been very promising to see my own organization, along with...
As I look back on 2017, there are many themes that I’ve seen in the channel. But the one theme that I’m most proud to be a part of is the ongoing rise of leadership among women in the channel. Leadership in the channel is more important now...
It seems weekend business travel is becoming more normal for me these days. But, if you’ve got to interrupt your weekend to fly out for work it may as well be to lovely San Diego. This week, I was fortunate to attend SYNNEX’ Varnex 2017 Fall...
The Network. Intuitive. The Cisco tagline, and the theme of yesterday morning’s keynote at Cisco Partner Summit from Cisco CEO Chuck Robbins, was about using technology to drive simplification in the Era of Intelligence. He talked about how...
This week, 500 resellers joined Wednesday night’s reception in Greenville, South Carolina to kick off the annual SYNNEX Inspire conference. The event was held in the charming host city of Greenville, also the headquarters for SYNNEX...
Reflecting on Day 1 and now Day 2Day 2 of the Cisco Marketing Velocity (#mktgvelocity) conference, there was so much quality information provided, it was almost overwhelming. This feeling of overwhelming is not much different that what all...
I am thrilled to be at 10th Annual Cisco Marketing Velocity, where – in less than two days – they have turned me into a true digital marketing believer! Yesterday was jam packed and began with 30-Minute Ecosystem Exchanges, in which Cisco...
Transforming your business to be digital-ready was a major theme at this year’s second Cisco Partner Summit in San Francisco. Executive Vice President and General Manager of Meraki, Todd Nightingale, says, “Before you can ‘Uber-ize’ your...
